Our Health and Wealth Lifestyle Magazine is based on beautiful Sanibel Island/Southwest Florida. Out digital publication  is focused on simple and savvy  lifestyle ideas and products that empower you to promote your long term well-being and inspire you with ideas how to invest and save money.

We believe that there is always room for optimization. For us human optimization is a process, a journey – not a destination. It means making smart and savvy choices and creating simple daily habits towards a strong, healthy and fulfilling life.

We believe that the things we do and the products we use determine our lifestyle. Thus, we introduce you to content that has the true potential to make a significant difference to how we live, love, perform, learn, look, exercise, save, invest, relax, sleep, work and more.

Whether your ultimate goal is to optimize your health, fitness, general well-being, find a smart deal or save money, we introduce you to habits and strategies that empower you to create the mindset that makes anything you want achievable.




Our Values


We are truly passionate about what we do. We are on a mission to empower as many people as possible to work on making their dreams and goals come true.


We take responsibility for own life and the people around us. Kindness and support are our second nature.


We know it is okay to fail as long as we learn from our mistakes. Getting up and starting all over again helps us to build resilience. Thus, we can keep control over our lives.


We believe that improvement in one area, will have positive impact in other areas.


We believe in the power of nature and respect it. We strongly believe that we are part of it and that intuition and common sense are some of its most important gifts.